In 2018, I had the unique opportunity to create a year’s worth of social content for Hallmark’s millennial line, Studio Ink. As the art director for this campaign, I partnered with their marketing team to come up with each image and video concept. I art directed and styled each photoshoot.
Within 6 months into the year-long project, we exceeded our Facebook followers goal, and by the end of the year, we were able to meet our Instagram followers goal. Here are select pieces of the content we created.
Role: Art Director and Stylist
Photographers: Chris Andre, Kurt Andre and Brittany Griffin
Video Production: Alonna Morrison and Brit + Co
