Giant Imperfect Box
This larger-than-life Imperfect Foods box meant to serve several purposes. It needed to be eye-catching, transportable to different locations, and provide education about the food system and Imperfect Foods as a business. The box included several photo opportunities and educational murals. My co-Art Director and I partnered with our Brand Marketing team to designed the interior and exterior of the box.
Box Sketches
Smoothie Plinko Game
As an incentive for guests to sign up for the Imperfect Foods service, we offered a Plinko game where guests could pick a coin and play to win a free smoothie. Players earned “Imperfect bucks” that matched whatever slot their coin fell into. The “bucks” could be redeemed for a smoothie made from Imperfect Foods groceries.
This game was wildly popular and we exceeded our email collection goal by almost 2x. My co-Art Director and I designed the game, coins and Imperfect bucks.
Digital Landing Pages
I designed landing pages for the events to share with our donation partners and guests. Each page contained information on event speakers, restaurant partners, and more. I was inspired by vintage travel postcards and stamps to communicate the idea of Imperfect Foods traveling from city to city. We used the same design elements throughout the experience, from physical signage at the pop-ups to customer-face emails.
Event Details
In addition to our large-scale pieces, I oversaw the design of dozens of smaller assets, such as stickers, lawn games, signage and an Imperfect trike.
Video Recap
Role: Co-Art Director and Designer
Creative Director: Jenn Vo
Illustrator and Designer: Tegan Harmonay
Event Production: Rachel Skeen and Cogs & Marvel
Event Photographers: John Bedell and Annie Maguire