Case Study: Uber Eats TikTok Campaign
For this Uber Eats campaign, we leveraged data from previous high-performing ads. As Art Director, I worked with a designer and a motion designer to cast talent, write scripts and copy, build storyboards, and create the video production.
Pre-production
When the initial scripts and concepts are approved, we begin pre-production, which includes putting together a shot list, casting on-camera and voice-over talent, and developing storyboards for our motion designers.
Production
When the video is edited, we create text layers, animations and graphics.
Scaling and Delivering
Most campaigns are to developed for easily scalable for testing and localization. We want to create ads that can be modular and be adjusted based on data. After we deliver the initial campaign, we then create size, language, and messaging variations.
Additional Campaign Examples
While many of my the ads I work on with Uber Eats are UGC-inspired, I also work on ads that use animation/illustration and high-production video assets. Regardless of the channel or medium, I lead the creative work on each step of the process, from initial pitch, to production, to final delivery.
Role: Art Director, Designer and Video Editor
Creative Director: Camilo Perdomo
Senior Designers: Javier Virula and Emily Belvins
Motion Designers: Lemuel Rivas and Abdias Tenas